Top 10 Tips For A Successful Network Marketing Presentation

As network marketers, we often have important information to impart and our role in doing so is a major one. Many, many times I have had the pleasure of having people approach me to say how hearing me speak literally changed their lives due to the powerful message and the persuasiveness of the delivery. Most people in MLM are not trained presenters or salespersons but there are a few steps everyone can take to make sure their message has the best possible chance of being well received. Here are my top tips:

1. KNOW YOUR AUDIENCE: Not every pitch will work for everyone so before you go to present the products or the business, whether it’s to just one person or to many, do a little research to ensure you’re presenting at the appropriate level. If your presentation is too lightweight, you’ll bore them; too in depth, you’ll confuse them. Either way, they will switch off and your vital words will fall on deaf ears.

2. WIIFM: Yes, that old chestnut, but it’s worth repeating as it’s so often forgotten. Bearing in mind tip no. 1, what are the challenges faced by this person or this group of people? How does your business opportunity or your product solve their problems? Focus on answering these questions rather than trotting out the mechanics of your offering. Your audience must feel you’ve prepared your presentation specially for them, even if it’s essentially the same one you’re giving all the time.

3. CONTINUALLY LEARN AND PRACTICE PRESENTING: One of the most important skills any network marketer can hone is that of becoming an accomplished speaker. It impacts so many other areas of your life as it massively increases your self-confidence. The more professionally you can deliver your message, the more readily it will be received, the more lives you will touch and the more money you will make in your business. Learning to present well is an investment in yourself and can give you the greatest return on the capital you’ve invested.

4. HANDLE DISSENTERS WELL: One of the major fears I hear from network marketers is that of being faced with doubting prospects or those who dispute what they’re being told. Unfortunately, the tendency is to dig in and fight your corner but this can turn the discussion into an argument and work against you, especially if you’re giving a presentation in front of a group. When you’re faced with negativity, always start your answer with “That’s a very good question…” and continue with your viewpoint. Wherever possible, turn things around to make your audience right. Download a free “one-sheet crib sheet” on this important subject at http://www.laddersofsuccess.com.

5. SHOW, DON’T TELL: Show the products you’re talking about. Let people feel, smell and see for themselves instead of just hearing what they are like. If you’re making a presentation about the business opportunity, remember that your company has probably done a lot to make things easier for you. Make sure you get the prospecting materials they offer, show the pictures of the top distributors, talk about them as if they are real people .

6. LET YOUR GUARD DOWN: People buy from those they know, like and trust. How can they do any of this if you won’t let them get to know the real you. You don’t have to be perfect, you can talk about your own challenges, beliefs, family, hopes and dreams. Doing so gives your prospects more opportunity to identify with you so you can use the similarities to build rapport.

7. STORIES INSTEAD OF FACTS: When we get excited about our products, we often delve into the features of the products, what works and why. This is all very exciting once you’ve had your first wonderful product experience, but it doesn’t make for a very exciting lead-in to your presentation. People want to know about results. They want the bottom line. There’s plenty of time to get to the detail later but to start this way could send most of your prospects to sleep (apart from the professors in the audience, of course). The best way to illustrate what your products or business opportunity can do is through telling stories. Use your own story or a case study of someone you know. Use emotive words. Remember, not just the facts, the feelings too.

8. MAKE ‘EM LAUGH: When people laugh they feel more relaxed and amenable. Every situation has a humorous side and if you’re telling a tragic story your prospects will welcome the respite that comes with a moment of levity. The golden rule is to move people: make ‘em laugh, make ‘em cry, then they buy. This is something I aim to do in every presentation because it means I’ve moved my audience emotionally. I appreciate this is an advanced technique, but if you learn how to do it, you’ll increase your success rate exponentially.

9. DON’T TELL – ASK: Instead of telling your prospects everything, get them answering questions. Rather than saying “Did you know that only 1% of people retire financially free?”, ask them “What percentage of people do you think retire financially free?”. This gets your prospects involved and if you word your questions correctly, you’re coaching them to the purchase decision rather than having to push them into buying. This is a technique I teach that I’ve perfected over the years. It works great for network marketers and women and I call it “pull selling”.

10. GIVE A REASON TO ACT NOW: Again, not being salespersons, many network marketers give a great presentation and then wimp out without asking for the order. Your prospect’s motivation will never be higher than it is at that moment so make sure you use this to your advantage. Think of reasons why they should place their order today. Some possible reasons might be because you are offering a special bonus OR prices are about to increase OR there’s an order deadline coming up so they’ll get their goods sooner OR you’re placing an order too so they’ll save on the postage OR you’re offering a discount on orders placed today OR you’re seeing someone else who could become a distributor and will go beneath them. Whatever it is, tell them, and secure the sale.

About The Author
Maria Davies, Ladders of Success Ltd, is a network marketer and a Professional Sales Presenter and Presentations Coach. She trains others to overcome their public speaking fears and use presentation skills to increase the audience share for their product or service by around 91%. More resources at http://www.laddersofsuccess.com

Online Training Courses

You know you need to get some home business training but you're not quite sure about all the different courses that you're going to need to take. Hopefully, after reading this, you will have a pretty good idea of what you're going to need to learn and what you can probably do without.

One of the most important training courses you are going to have to take is advertising. The bottom line to any successful product is its marketing. It doesn't matter if you've invented the greatest thing since sliced bread. If nobody knows it exists, then you're not going to make many sales. In addition to that, unless you can write ad copy that is going to knock people dead, you might as well not even bother. We live in a world where people have seen it all and one it all. A ho hum ad isn't going to get it done. As for the forms of advertising, you better learn everything you can about Google Adwords and other PPC strategies, safelist advertising, FFA Hosting, traffic exchanges, solo ads, classified ads, etc. There are more ways to advertise on the Internet than Imelda Marcos has shoes. You better learn them all.

Another important thing to learn is how to put a product and web site together, unless you plan on promoting an already existing product. And even if you do, the real big money is going to be in creating your own business from scratch. You may not want to do this right away, but somewhere down the road (sorry Barry Manilow) you are going to want to branch off into your own world where you have complete control of everything. To do this you will need to learn web design, packaging, ebook creation, and on and on. These courses alone can take you months if not years. A good certified web designers course is at least six months long til completion. No, this won't happen overnight.

Another important thing to learn involved actually running your business. You're going to have income and expenses. And unless you live in an area of the world where your government doesn't care about these things, you're going to have to learn how to track both. This will mean getting software to do the job for you, unless you want to spend hours with pen and paper. You'll need to learn tax laws. Yes, there are specialized sites for all of these things. Some are free, some are not. If you want to learn home business tax laws from H&R Block, it's going to cost you.

Another thing that most people don't realize they will need to learn is how to deal with customers. The sale doesn't end with the sale itself. There is always customer support. If somebody calls you up on the phone or sends you an email, you're going to want to have an answer for them regardless of what the question is. Yes, there are courses that teach you how to deal with people, one of the most famous being Dale Carnegie's.

And this only scratches the surface of what you will need to learn online in order to successfully start and run a home based business. But if you take it one step at a time and put all the pieces together, you will give yourself a very good chance of being successful.

How To Make Your Internet Business Work

With all the information on the internet and Idiot’s Guides, and “for Dummies” books in the bookstores, how do you know what to look for in marketing material? The massive amount of information can be overwhelming, especially if you don’t have much experience with internet marketing.

CHOOSING A BUSINESS When selecting a new business, the first thing you need to find out is, what will your duties entail. If you want an internet business that requires very little involvement from you, then you should narrow down your search to companies that promote an automated business system. What this means is that basically your job is to get as much traffic to your website that the company gives you, and they will do the rest.

The company will handle all the inquiries that come in, explain the aspects of the business, follow-up with your

visitors, and close the sale. A system like this is designed to strip out all of the rejection that’s so common in many network marketing companies. Once the sale is made, then you will receive a check or get paid instantly into your online payment processor.

TRAINING & MARKETING TOOLS Regardless of which internet business you join, one of the most important decisions you will make is learning how to make your business work. The quality of your internet marketing training will determine whether your business will succeed or fail. If you select a home business that promotes internet training tools, coupled with an automated business system, then three-fourths of the work is already done for you.

Tools you want to look for include training software, pdf’s, audios, and videos. Armed with these types of internet marketing training tools will prepare you for direct response marketing and set you up for success for many years to come. The more you learn, the less time you will need to spend to create the kind of income you’re after. The key that unlocks the vault is marketing.

Master that key, and you’ll be able to do whatever you want.

A MARKETING SYSTEM Once you have the right marketing tools, find out what kind of system is in place for the new people who join your business. Are you expected to personally train your new business partners, or is there a system in place to do that for you? Look for an internet marketing business with a system that has an integrated back office which includes a messenger system so that you can keep in touch with your upline and downline. A good system will also include interactive videos to explain how each component of your back office works. The less time that you and your partners spend training others, means more time on marketing your business and increasing your income. You also want to make sure your internet marketing system can track your marketing campaigns. This way you know which of your marketing efforts are bringing in the most traffic.

CUSTOMER SUPPORT When deciding upon an internet marketing business, send customer service a test email inquiring about the company and the business. This will help you to determine how long it takes for them to respond to your request. If you do not have access to customer service, send an email to the person who’s website you responded to initially. If it takes them more than a week to get back to you, then you do not want to represent a company with poor customer service. People need to be able to get their needs met in a timely manner, or they will become frustrated and quit.

BENEFITS With the right internet marketing tools, you’d be surprised to find out how little time is required to run your online business. The majority of your time will be spent generating traffic to your business. Having the right tools can increase your revenue whenever you want it to, simply by increasing your marketing. Your income has no cap because it’s based solely on your expectations. If you can get excited about the internet marketing business you are evaluating, then you will get enjoyment from promoting it.

Writed by Adrianne_Geyer